![]() Is currently successfully diversifying into digital players’ market.Apple Sells Record Number of Macs for q4 2007.(Functional areas of the business, roles, responsibilities of the departments and marketing objectives.) It is more profitable to sell direct to the customer though, because it allows businesses to save the costs of supplying their products to the retailers or wholesalers.It is expensive, but costs less than advertising on tv. ![]() Dealing with internal and external constraints that may hamper marketing activities.Communicating effectively with consumers to satisfy their expectations.The need to be innovative and enterprising when identifying opportunities in the market place.It wasn’t a completely new product though.Understanding and keeping ahead of competition.Why do they need to be smart and what it means is explained bellow. Corporate objectives need to be smart.
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